Transit Advertising

Project Find Michigan launched a transit campaign in the Fall of 2007 to strengthen child find efforts for the State of Michigan. Child find outreach is a process to assist in the identification of children, youth, and young adults who may be eligible for special education services and/or supports through the public school system.

For several weeks bus advertisements appeared on major city buses in Wayne, Genesee, and Kent counties.

Wayne County - The Detroit Department of Transportation buses
Buses saturated in the City of Detroit, with many routes leading into surrounding suburbs.

Genesee County - Mass Transportation Authority (Flint)
Primary fixed routes in the Flint Service Area traveling major traffic arteries leading to secondary arteries where all major businesses, shopping centers, hospitals, and colleges are located.

Kent County - “The Rapid” - Grand Rapids Transit Authority
Service area included East Grand Rapids, Grand Rapids, Grandville, Kentwood, Walker, Wyoming and a portion of Alpine, Byron and Gaines and Cascade townships.